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The Total Economic Impact of Cisco Lifecycle Advantage

Technology has long made an impact on the world we live in. Smartphones give us access to information almost immediately; social networking makes it easy for us to stay connected with family and friends and work remotely; and, as I mentioned in my last blog, electric cars make it way more fun to get around. The impact of new programs and processes using technology is far reaching and visible in our day-to-day actions with colleagues, clients, and in how we conduct business throughout our organizations.

At Cisco, we are committed to developing programs that make an impact. One program I am passionate about making an impact is Cisco Lifecycle Advantage. Cisco Lifecycle Advantage makes an impact, not just on the partners and organizations who use it daily, but a total economic impact in the way of cost savings and business benefits.

Lifecycle Advantage is a no-cost, leading customer experience management program for partners that leverages insights and automation to drive retention and growth. It centers on important milestones in the life of a customer and uses action-triggered email automation to provide partners with a simple, efficient customer engagement tool. Last year, Lifecycle Advantage introduced Success Program Insights, giving partners even more information to help lead customers through the lifecycle while scaling their own customer success practices.

We may be a little biased, but our digital experience team has always believed Lifecycle Advantage is a valuable tool to help partners automate processes and uncover new opportunities to connect with customers. Forrester Consulting, a third-party research firm, backed our claims when they recently conducted an analysis to determine the potential return on investment (ROI) organizations may realize by using Lifecycle Advantage. The Total Economic Impact study is available to view, but I will touch on a few exciting highlights below.

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